Through a wide variety of mobile applications, we’ve developed a unique visual system and strategy that can be applied across the spectrum of available applications.
The Homedam strategy focused on meeting the high demand for practical, affordable home goods that enhance daily life. The brand leveraged competitive pricing, quality assurance, and detailed product listings to stand out. The use of Amazon SEO optimization, targeted keywords, and the strategic use of Amazon PPC campaigns ensured consistent visibility and traffic, helping the products rank on the first pages of results for categories such as home essentials and personal care.
Design Approach:
The product design and presentation for Homedam products revolved around functionality and aesthetic simplicity. By using clean, minimalistic designs in product images, the brand conveyed the practicality and value of the items. The listings were tailored to the modern consumer, focusing on high-quality materials, user-friendly features, and an appealing lifestyle-driven look. The visual identity was aligned with home decor and wellness trends, resonating with a wide audience.
Project Challenge:
The main challenge with Homedam was breaking into a highly saturated market for household goods on Amazon, where hundreds of similar products already existed. Additionally,
it was important to maintain positive reviews and manage customer feedback effectively to retain the Amazon Choice badge, which required continuous monitoring and product updates.
Solution:
Homedam applied several strategies to tackle these challenges, including optimizing the listings with keyword-rich descriptions, high-quality images, and engaging titles.
The use of Amazon Choice badges for products gave them extra credibility, boosting sales further. Additionally, engaging with customers through post-purchase follow-ups and encouraging reviews helped maintain a positive brand image. Promotions, bundled deals, and limited-time discounts also contributed to boosting sales.
Results:
The design of Homedam listings was crafted to showcase products clearly, with a strong focus on clean visuals that highlighted the product’s features and benefits.
The branding was modern and functional, appealing to consumers looking for efficiency and quality in home products. Packaging was also designed to communicate a sense of value and reliability, further encouraging customer loyalty.
What I Did:
During my time working with Homedam, I offered a range of specialized services that contributed to the brand’s performance and growth on Amazon FBA. Here are the key services I provided:
End-to-End Amazon Product Management: I was responsible for the full product management process, from setting up optimized product listings to handling inventory control, ensuring that products were consistently available to meet demand.
Product Launch Campaigns: I spearheaded the product launch process, leveraging Amazon SEO techniques, keyword optimization, and early review strategies. My approach focused on generating initial sales momentum to boost product ranking on Amazon search results.
Amazon SEO Optimization: Through extensive keyword research and listing optimization, I helped improve product visibility on Amazon, which increased both traffic and conversions. This involved refining product titles, bullet points, and descriptions to target relevant customer searches.
Sales and Data Analysis: I regularly monitored sales data and campaign performance, using these insights to adjust marketing strategies in real-time. By preparing detailed weekly and monthly sales reports, I provided actionable insights to continuously enhance growth and ROI.
Amazon PPC Campaign Management: I managed and optimized Amazon Pay-Per-Click (PPC) advertising campaigns, focusing on maximizing sales at the lowest possible cost. Through careful keyword management and bid adjustments, I ensured the campaigns consistently delivered strong results.
Branding and Positioning: I assisted in the development of Homedam’s brand identity, creating compelling visuals and content that helped differentiate the brand from its competitors. This included maintaining a cohesive brand image that built customer loyalty and trust.
Customer Review Management: I established strategies for encouraging customer feedback and reviews, focusing on increasing both the quantity and quality of reviews. Engaging with customers directly helped in building a solid reputation on the platform.
Through a wide variety of mobile applications, we’ve developed a unique visual system and strategy that can be applied across the spectrum of available applications.
When it comes to my design skills, I have a strong command of various visual styles and techniques. My creations are highly adaptable to the needs of different brands, whether they focus on the natural and organic or the modern and technological.
Client: SheBe Agency
For this logo, I wanted to convey professionalism and trust through a modern and clean style. “SHEBE” is written in vibrant blue and in uppercase to instantly capture attention, while “Agency” is set in a lighter, more elegant typeface to create an interesting contrast that reinforces the agency’s creativity and flexibility. This visual combination is ideal for brands or agencies looking to project a fresh, modern, and approachable image, without losing the professional touch.
Client: NATIAO
The design I created for “NATIAO” is inspired by indigenous or traditional cultural elements, showcasing a clear focus on art and symbolism.
The circular structure and geometric details add a touch of mystery and depth, while the choice of black and white gives it a timeless and classic feel. With this logo, I wanted to honor the brand’s cultural roots, promoting a connection with the past and its traditions.
I enjoy working with customized typography and strategically playing with colors to create a strong and cohesive visual identity. Additionally, my logos are characterized by their simplicity, ensuring they are versatile and easy to apply across any medium, whether digital or print.
Client: Asociacion de Medios Privados
For this logo, I wanted to convey professionalism and trust through a modern and clean style. “SHEBE” is written in vibrant blue and in uppercase to instantly capture attention, while “Agency” is set in a lighter, more elegant typeface to create an interesting contrast that reinforces the agency’s creativity and flexibility. This visual combination is ideal for brands or agencies looking to project a fresh, modern, and approachable image, without losing the professional touch.
Client: Gentlemen’s Spa
This logo conveys calm and sophistication at first glance. The image of a man in a relaxed posture, along with the soft golden curve, evokes tranquility and luxury. The choice of elegant and modern black typography reflects exclusivity, while the slogan in gold adds a premium touch. This design is clearly aimed at a male clientele, seeking to project a high-quality spa experience focused on wellness and personal care.
Client: Nut’s and More
This logo reflects my focus on the organic and natural, perfect for a brand centered on sustainable or agricultural products. In the design, I represent a macadamia nut in a minimalist style with an orange color, highlighting the brand’s core product. By choosing fonts that blend modern and handcrafted styles, I use cursive and handwritten fonts that evoke a sense of closeness. The green and black colors add a touch of freshness and elegance. Through this logo, I aim to communicate a connection between nature, sustainability, and the brand’s customers.
Client: Find Only Dimes
The logo for this brand is bold and attention-grabbing, designed to immediately catch the eye. The use of a bright pink tone with graphic elements, such as a devil’s tail wrapped around the letter “O”, adds a playful and rebellious feel. This design fits a daring, modern brand, possibly linked to entertainment or a youthful community. The combination of strong black typography with the bold, feminine touch of pink creates a visual contrast that highlights the brand’s unique essence.
Through a wide variety of mobile applications, we’ve developed a unique visual system and strategy that can be applied across the spectrum of available applications.
ClientNATIAO
Date01 Nov 2022
ServicesGraphic Designer, Video Creator & Event Marketing Strategist
The strategy for Glow in the Dark centered around creating a visual identity that represented a unique and exciting experience aligned with the theme of light and darkness. The goal was to build anticipation, captivate a young, dynamic audience, and fill the event to capacity through promotion on social media, local influencers, and interactive digital media. Additionally, light was a key element used to reinforce the event’s concept.
Design Approach:
The design approach focused on creating artwork that stood out across both digital and physical media. We used bright neon colors combined with dark backgrounds to replicate the “Glow in the Dark” effect. The graphics featured futuristic typography and light-based visual elements to emphasize the theme. Digital designs included subtle animations that mimicked flashes and glows.
Project Challenge:
One of the major challenges was creating an immersive visual experience that resonated across multiple platforms and kept the audience engaged. It was also crucial for the graphics to have the same impact on physical media as in digital ads, without losing the visual glow effect. A short production timeline added further pressure to the project.
Solution:
One of the major challenges was creating an immersive visual experience that resonated across multiple platforms and kept the audience engaged. It was also crucial for the graphics to have the same impact on physical media as in digital ads, without losing the visual glow effect. A short production timeline added further pressure to the project.
Design:
The design was a blend of UI/UX and art direction, focusing equally on aesthetics and functionality. The graphic elements were designed for immediate impact and to spark curiosity. In digital settings, the artwork was accompanied by animations that simulated glowing lights in the dark, while static elements reflected the style through the contrast of light and shadow. We paid special attention to audience interaction by creating custom stickers and filters for social media.
