Project: Karaya Night
Through a wide variety of mobile applications, we’ve developed a unique visual system.
- Client NATIAO
- Date 01 Aug 2022
- Services Graphic Designer, Video Creator & Event Marketing Strategist
- Budget $20000+
The “Karaya” project was a vibrant and ambitious event aimed at bringing together a diverse audience through a captivating visual experience. Collaborating closely with Natiao, our goal was to develop a cohesive promotional strategy that effectively communicated the essence of the event while appealing to both young adults and professionals.
Through a blend of innovative digital marketing techniques and eye-catching physical materials, we sought to enhance the event’s visibility and generate excitement, ultimately ensuring a significant turnout. The project was marked by a commitment to visual consistency, creativity, and audience engagement, laying the groundwork for a memorable experience that resonated with attendees.
Strategy
The overall strategy for promoting the “Karaya” event was to create a cohesive visual campaign that aligned the event’s concept with the brand and its target audience. The long-term goal was to increase the event’s visibility, generate high expectations, and ensure massive attendance. We used a mix of digital platforms (social media, paid ads, email marketing) and physical promotions (posters, banners) to reach the audience.
Design Approach
The design centered around creating a vibrant and unique atmosphere that captured the essence of the event. We used a bright color palette and graphic elements that evoked energy and excitement, with a visual focus on what attendees could experience. A consistent visual style was maintained across all materials, from digital invitations to Instagram graphics and event signage.
Project Challenge
The biggest challenge was coordinating tight deadlines while maintaining visual consistency across all promotional platforms. Additionally, ensuring that all materials worked equally well in both digital and physical formats without compromising design quality was difficult. We also needed to ensure the style appealed to a diverse audience, ranging from young adults to professionals.
Solution
To overcome these challenges, we implemented a modular design approach, where key elements could easily be adapted for different formats and platforms without losing coherence.
To meet the tight deadlines, the team worked in constant collaboration, using tools like Figma to ensure everyone stayed in sync and could make real-time changes. We also conducted preliminary tests on social media to gauge audience response and adjusted the visuals based on feedback.
Design
The visual aesthetic focused on an immersive experience, with a strong emphasis on UI/UX for banners and interactive content on social media. The artistic direction aimed to create visuals that were not only appealing, but also encouraged users to actively engage in the promotion.
The visual composition prioritized readability while incorporating subtle animations and videos to make the ads more dynamic.
