Project: Glow In The Dark
Through a wide variety of mobile applications, we’ve developed a unique visual system and strategy that can be applied across the spectrum of available applications.
- Client NATIAO
- Date 01 Nov 2022
- Services Graphic Designer, Video Creator & Event Marketing Strategist
- Budget $20000+
Strategy:
The strategy for Glow in the Dark centered around creating a visual identity that represented a unique and exciting experience aligned with the theme of light and darkness. The goal was to build anticipation, captivate a young, dynamic audience, and fill the event to capacity through promotion on social media, local influencers, and interactive digital media. Additionally, light was a key element used to reinforce the event’s concept.
Design Approach:
The design approach focused on creating artwork that stood out across both digital and physical media. We used bright neon colors combined with dark backgrounds to replicate the “Glow in the Dark” effect. The graphics featured futuristic typography and light-based visual elements to emphasize the theme. Digital designs included subtle animations that mimicked flashes and glows.
Project Challenge:
One of the major challenges was creating an immersive visual experience that resonated across multiple platforms and kept the audience engaged. It was also crucial for the graphics to have the same impact on physical media as in digital ads, without losing the visual glow effect. A short production timeline added further pressure to the project.
Solution:
One of the major challenges was creating an immersive visual experience that resonated across multiple platforms and kept the audience engaged. It was also crucial for the graphics to have the same impact on physical media as in digital ads, without losing the visual glow effect. A short production timeline added further pressure to the project.
Design:
The design was a blend of UI/UX and art direction, focusing equally on aesthetics and functionality. The graphic elements were designed for immediate impact and to spark curiosity. In digital settings, the artwork was accompanied by animations that simulated glowing lights in the dark, while static elements reflected the style through the contrast of light and shadow. We paid special attention to audience interaction by creating custom stickers and filters for social media.